1. Engaging content: Online sales are majorly content centric. If your website text fails to strike a chord with your visitors, you are definitely not getting their business. Key messages and call-for-action words should be highlighted to catch instant attention. Check the home page and landing pages on your website. Do they make up for a quick easy read? If no, then its time for a content make over.
2. Right CMS technology: A fashion e Store requires different set of functionality when compared with a real estate web portal. Based on these specific business requirements the CMS or content management system is chosen for website development. Right website development technology increases your sales potential. Say, you want to launch a new e Store. Choosing an open-source CMS for your website development will significantly cut down your launch to web time and you can start to make sales early. Further, you can integrate secured payment gateway and shipping modules as well. This will elevate the shopping experience on your e Store. Right web technology also helps web owners to manage their website's back-end smoothly.
3. Compelling visual hierarchy: Every element on a website is strategically placed to guide the eyes of the visitors towards a preferred goal. This is done so that the visitors form an intended perception of the website. Your website is an extension of your brand. An expert website development company knows it and can help you to make your website more interactive and engaging with HD graphics, nifty designing, videos and much more.
4. Seal of credibility: If you have won any awards or are accredited by a renowned authority, flaunt it. This will build a trust between you and your visitor. Remember, people do business with those whom they trust. Discuss with your website development company to have accolades on major landing pages or right next to your company's name on each page along with your home page URL as link on that.
5. Conversion points: Perhaps, you are not able to tap into high sales because there aren't enough conversion points to turn visitors into sales. Here's a quick example. Say, you own a wedding planning company and most of your business comes from your website. You can increase conversion points with 'add to wish list' option, post quick inquiry, ask for free quotes feedback from visitor and so on to garner more leads which eventually can be converted into sales.
Charles Elena Design is an expert website development company in Melbourne, Australia. We provide effective website development solutions for start-up firms, small companies and corporate. Get in touch with us on http://www.charleselena.com.au.
very well written post. i have been long looking for some nice blogs on web design....keep up the good work.. Website Development Melbourne
ReplyDeleteAbove 5 points are really important and it should be available with each and every website one make for use. Content is the king so much priority should be given to write a unique content as search engine also seeks unique content. Unfortunately there are many Website Development Company which copy content from other sites and put it in new websites but this is a harmful practice.
ReplyDeleteWeb Development