Brand Strategy Must Never Go Out of Your Sight

Brand Strategy Development

In the last few decades companies have understood the value of a brand and its association with its customers with their progressive learning curves. They learned that brands are intangible assets and can increase and decrease in value reflecting its familiarity with its target consumers. Having a clear vision and complementing it with a powerful value chain is what one is required to do. But in the due course it is essential to revisit the basics of one’s brand and its association with its segment. Companies must either think of new ways to contribute to the brand or must integrate its value chain components in an efficient manner than before. This will please its customers giving rise to a whole new brand strategy for it to follow which it can use as an advantage in the future.

Samsung electronics was only limited with its dominance in the flat panel televisions but now it is a true global brand. The brand has expanded its reach from being stationed itself in the living rooms to the pockets of people with its range of android phones. People now recognize Samsung as a tough competitor to Apple, which helps its customers to share personal information with the best technology available in the market. Unlike those days, when the brand only hung in the wall broadcasting programs for few hours, it now enjoys a personal relation with its users helping them to make calls, play online games with their friends and stuffs that add value to human life in deeper ways. Samsung’s brand strategy was to clearly establish itself as an elite name in the electronics market and it did that utilizing its resources more effectively that it did before. The Interbrand global ranking for 2011 has evaluated Samsung at 17th spot among the brands with highest brand values. Samsung has also grown its brand value by more than 20% and is among the highest gainers in the 2011 Interbrand list. Samsung is defiantly one of the biggest brands from Asian markets in the present time.

As Samsung evolved and increased its brand value gaining respect, Nokia which used to be the leader in the phone market saw a staggering 15% fall in its brand value in the same year. Nokia failed to continue its tradition to remain the most user friendly phone maker. Nokia did not see the touch phenomenon heading its way and when it finally did it was too late. The current market of Smartphones now has lesser Nokia phones and that’s decreasing with each day. Nokia never anticipated that touch screens which were already existing in the market could hit its range of Smartphones like a thunder strike. Given Nokia’s technical knowhow, it can be assessed that Nokia could have made something similar to android powered Samsung phones or I-Phones but failure to anticipate and carry out a strategy to counter the surge from Samsung and apple reflected its lopsidedness with its brand strategy.

With time brands undergo changes and evolve. They put in their best resources to gain and retain customers. Although many fail in this process but those who succeed are found to have maintained their close connection with their customers with time.

Charles Elena Design is an award winning web design studio in Melbourne specialized in defining for corporate branding, brand development and brand management related services. Visit http://www.charleselena.com.au for brand management services of the highest standard.

Vitalize your business! Get website design and development

Website Development

Saying complete thing in least words is a real art. Putting customers into words in least span of time is a real art. To express any brand in one print is a real art. Charles Elena, a Website Development Melbourne based company brings the same art to the clientele. Its award winning creative design studio specializes in corporate branding and brand management for online and print media.

Its years of experience has made it an elegant, precise, and refinery nugget in creativity. It does not provide just design and development, the aurora of art and creativity on the given job makes Charles Elena Website Design Company Melbourne, unique of all.

Its holds crown for these services;

Web Design Service: By understanding the strong need of the business it puts redolent factor in brand to make brand a masterwork. It is known for it’s finest Web Design Services; it keeps multiple options in mind, because your brand comprises multiple services.

Website Development: If design is a skeleton, then development spells life in the bare bones. Charles Elena Design goes edge to edge and put keen efforts in understanding the exact business need. With this company, you know the most suited Website Development Melbourne, which gives prolonged existence to your site. It helps with the forte in open source CMS to grow site’s development speed.

In case, if you have other ideas, this solution provider helps you out choosing best and present you exactly want you want.

It understands your brand, and potential customers. It not only provides you the finest services but help you choose best amongst the various options. Its strategy includes; make better relations with clients. Understand their needs. Mine the data in a way which becomes even fruitful as the development time arrives. Design architecture as it is the framework of any body. Acquire consent of client on design, as it creates ease in implementing ideas and logics to the product.

It privileges the client that they will be the chief authority throughout the process and ensures them of obliging customer relationship service.

Well rounded brand strategy = Guaranteed sales

Brand Strategy

While deciding upon a brand campaign, the haunting question is, ‘will I get substantial sales from this campaign?’ Be sure of the money you invest in creating a brand. Here is how you can make the most of your investments in brand management and get guaranteed sales as well.

Go Social: For once one might skip their morning tea but one can never forget to check their FB and Twitter account. This is the magic of the social media sites. Further, FaceBook alone has over 550 million active users. Including FaceBook marketing in your brand campaign makes a lot of business sense. Combined with Tweeter marketing, you reach out to another 200 million people.

With a coherent social media campaign you can make your brand popular to millions on the social networking sites. More reach means more leads. Converting interested leads into sales becomes a lot easy then. A word of advice - get people talking about what they love (your product, of course). Don’t pitch your brand too hard, this will make them feel you are trying to sell to them forcefully.

Got it, Advertise it: Just got the latest collection in your store? Go advertising it on big banners, get eye-catchy flyers and send out impressive invites. Grab this opportunity to talk to your target audience about how your brand and brand strategy is different and delivers customer-centric solutions. You might consider pay per click advertising campaigns as well. This way you call attention to your store and get more footfalls which get converted into, you guessed it right, sales.

eDM: Electronic direct marketing has the best of both conventional marketing and modern internet-based marketing. eDM campaign has the personal touch of print marketing and the cost effectiveness of emarketing. Notify your specific customers of your special deals and new developments directly to each customer via strategically designed e-flyers. This increases web traffic almost instantly without spending a fortune. Remember, relevant traffic is one step way from sales.

If you think this all is very cumbersome, consider to partner with a brand management company. They will carry out a cohesive branding campaign and also assist you with your business’ changing requirements. This way you focus on doing what you are good at- your business and leave the hassles of branding to the experts.

Charles Elena Design specializes in brand strategy development for companies belonging to varied industries. It is an award winning brand management company. To know more about the company visit http://www.charleselena.com.au/.