A Brand Agency Needs Core Competencies in Multiple Media

A Brand Agency aims to develop a brand in-line with the brand strategy. The brand creative (graphic devices, key headlines, color and imagery) need to be consistent in execution for the strategy to take effect, to achieve this, an agency needs skill sets across online and print media.

If your company is sending out clean, consistent messages through multiple forms of media, the chances of engaging a customer through clear brand messaging is much greater.

Charles Elena Design is a creative multi-disciplined agency with expertise in both online and print media. Boasting a well-rounded team of brand strategists, corporate identity designers, web developers and designers and email marketers, Charles Elena has helped many Australian and International brands to achieve corporate goals through consistency of design.

The Method

As a multi-disciplined agency Charles Elena realizes that not every brand is the same. Our brand strategy experts carefully analyze past campaigns, customer and market data before building a brand architecture that takes into account the core message of your brand. Once the core message is developed, our strategy experts will then work on:

• Brand position in the market
• Current identity analysis (visual audit)
• Brand personality and tone

The master brand strategy

For companies with multiple products or services various master strategies can be utilized. This involves creating an overarching "master" brand look and feel, with sub-brands that have a unified "family" look in relation to the master brand. Our brand strategists work closely with creative corporate identity designers to ensure the message and display are consistent with business objectives.

Consistency of design

Achieving consistency of design amongst multiple advertising mediums can be a challenge when using different agencies for each media type. Luckily, Charles Elena Design is a multi-disciplined agency with a well-rounded team with expertise in both online and print media, including:

• Web design
• Web development
• Graphic design
• Email Campaign Management
• Banner ad and landing page creation
• Newspaper and magazine advertising
• Flyers and newsletters
• Annual reports
• SEO and SEM
• Internal templates and letters
• Copy-writing and editing
• Graphic Design Studio

In today's global marketplace, having a consistent and wide spread presence is rewarding. A company's ability to create positive and indelible impressions of its brand is critical for its survival. 'What does not meet the eyes doesn't get sold' and this is why you should choose a brand management company with a proven work record to establish your brand with our expert brand strategist.

Charles Elena Design has its domain expertise in developing brand strategy for start up companies, enterprises and corporate. We create lasting brand impressions for our client company with consistent brand campaigns. View our work samples on http://www.charleselena.com.au/.

5 Must Haves for Your Website Development and Design

1. Engaging content: Online sales are majorly content centric. If your website text fails to strike a chord with your visitors, you are definitely not getting their business. Key messages and call-for-action words should be highlighted to catch instant attention. Check the home page and landing pages on your website. Do they make up for a quick easy read? If no, then its time for a content make over.

2. Right CMS technology: A fashion e Store requires different set of functionality when compared with a real estate web portal. Based on these specific business requirements the CMS or content management system is chosen for website development. Right website development technology increases your sales potential. Say, you want to launch a new e Store. Choosing an open-source CMS for your website development will significantly cut down your launch to web time and you can start to make sales early. Further, you can integrate secured payment gateway and shipping modules as well. This will elevate the shopping experience on your e Store. Right web technology also helps web owners to manage their website's back-end smoothly.

3. Compelling visual hierarchy: Every element on a website is strategically placed to guide the eyes of the visitors towards a preferred goal. This is done so that the visitors form an intended perception of the website. Your website is an extension of your brand. An expert website development company knows it and can help you to make your website more interactive and engaging with HD graphics, nifty designing, videos and much more.

4. Seal of credibility: If you have won any awards or are accredited by a renowned authority, flaunt it. This will build a trust between you and your visitor. Remember, people do business with those whom they trust. Discuss with your website development company to have accolades on major landing pages or right next to your company's name on each page along with your home page URL as link on that.

5. Conversion points: Perhaps, you are not able to tap into high sales because there aren't enough conversion points to turn visitors into sales. Here's a quick example. Say, you own a wedding planning company and most of your business comes from your website. You can increase conversion points with 'add to wish list' option, post quick inquiry, ask for free quotes feedback from visitor and so on to garner more leads which eventually can be converted into sales.

Charles Elena Design is an expert website development company in Melbourne, Australia. We provide effective website development solutions for start-up firms, small companies and corporate. Get in touch with us on http://www.charleselena.com.au.