Learn How Corporate Branding Can Move Up Your Business

Corporate Branding

Branding

Brand refers to the combination of name, sign or symbol along with the company name to advertise their products. Combination of company name and product you can get brand name and several products can be advertise using this single brand name. This is referred to as Umbrella Branding.

The main aim or objective of Branding is to provide worthiness of the product as the only solution of their needs. Objective of branding includes;

• Message should be delivered clearly.
• Buyer must be motivated.
• Should Ensure Credit.

When you are advertising your products along with brand name you should keep one point in mind that you must be clear with customers’ need and the Brand Strategy. After advertising your product at significant level, you can go for corporate branding.

Corporate Branding

Corporate Branding is used to create brand recognition among consumers and that can result in economic scope for advertising several products under one brand name.  Guidelines should be followed by the company whey they are applying Corporate Branding to their products - as it has the ability to make product successful.  Eye catching and easy recognizable brand will be an added advantage which should be covered by legal protection.

When your products are familiarize with and marketed successfully, your next aim is to create Brand Loyalty. To achieve brand loyalty and success in corporate branding you must provide products that ensure quality at significant level.  Behind every success in Corporate Branding there is a strong coherence between the company’s top management to the bottom management lodged in its organizational culture. The company can increase sales by brand name and similarly Brand Value can be determined by brand profits.

There are various branding agency that offers corporate branding for various products in the form of store branding, label branding, private branding and many more. When you are expecting growth, you must go for Corporate Branding for brand awareness and promotion of your quality products assuring quality standards. Charles Elena Design is one of the leading Corporate Branding company that provides niche branding.Visit Our Site http://www.charleselena.com.au

Brand Strategy Must Never Go Out of Your Sight

Brand Strategy Development

In the last few decades companies have understood the value of a brand and its association with its customers with their progressive learning curves. They learned that brands are intangible assets and can increase and decrease in value reflecting its familiarity with its target consumers. Having a clear vision and complementing it with a powerful value chain is what one is required to do. But in the due course it is essential to revisit the basics of one’s brand and its association with its segment. Companies must either think of new ways to contribute to the brand or must integrate its value chain components in an efficient manner than before. This will please its customers giving rise to a whole new brand strategy for it to follow which it can use as an advantage in the future.

Samsung electronics was only limited with its dominance in the flat panel televisions but now it is a true global brand. The brand has expanded its reach from being stationed itself in the living rooms to the pockets of people with its range of android phones. People now recognize Samsung as a tough competitor to Apple, which helps its customers to share personal information with the best technology available in the market. Unlike those days, when the brand only hung in the wall broadcasting programs for few hours, it now enjoys a personal relation with its users helping them to make calls, play online games with their friends and stuffs that add value to human life in deeper ways. Samsung’s brand strategy was to clearly establish itself as an elite name in the electronics market and it did that utilizing its resources more effectively that it did before. The Interbrand global ranking for 2011 has evaluated Samsung at 17th spot among the brands with highest brand values. Samsung has also grown its brand value by more than 20% and is among the highest gainers in the 2011 Interbrand list. Samsung is defiantly one of the biggest brands from Asian markets in the present time.

As Samsung evolved and increased its brand value gaining respect, Nokia which used to be the leader in the phone market saw a staggering 15% fall in its brand value in the same year. Nokia failed to continue its tradition to remain the most user friendly phone maker. Nokia did not see the touch phenomenon heading its way and when it finally did it was too late. The current market of Smartphones now has lesser Nokia phones and that’s decreasing with each day. Nokia never anticipated that touch screens which were already existing in the market could hit its range of Smartphones like a thunder strike. Given Nokia’s technical knowhow, it can be assessed that Nokia could have made something similar to android powered Samsung phones or I-Phones but failure to anticipate and carry out a strategy to counter the surge from Samsung and apple reflected its lopsidedness with its brand strategy.

With time brands undergo changes and evolve. They put in their best resources to gain and retain customers. Although many fail in this process but those who succeed are found to have maintained their close connection with their customers with time.

Charles Elena Design is an award winning web design studio in Melbourne specialized in defining for corporate branding, brand development and brand management related services. Visit http://www.charleselena.com.au for brand management services of the highest standard.

Vitalize your business! Get website design and development

Website Development

Saying complete thing in least words is a real art. Putting customers into words in least span of time is a real art. To express any brand in one print is a real art. Charles Elena, a Website Development Melbourne based company brings the same art to the clientele. Its award winning creative design studio specializes in corporate branding and brand management for online and print media.

Its years of experience has made it an elegant, precise, and refinery nugget in creativity. It does not provide just design and development, the aurora of art and creativity on the given job makes Charles Elena Website Design Company Melbourne, unique of all.

Its holds crown for these services;

Web Design Service: By understanding the strong need of the business it puts redolent factor in brand to make brand a masterwork. It is known for it’s finest Web Design Services; it keeps multiple options in mind, because your brand comprises multiple services.

Website Development: If design is a skeleton, then development spells life in the bare bones. Charles Elena Design goes edge to edge and put keen efforts in understanding the exact business need. With this company, you know the most suited Website Development Melbourne, which gives prolonged existence to your site. It helps with the forte in open source CMS to grow site’s development speed.

In case, if you have other ideas, this solution provider helps you out choosing best and present you exactly want you want.

It understands your brand, and potential customers. It not only provides you the finest services but help you choose best amongst the various options. Its strategy includes; make better relations with clients. Understand their needs. Mine the data in a way which becomes even fruitful as the development time arrives. Design architecture as it is the framework of any body. Acquire consent of client on design, as it creates ease in implementing ideas and logics to the product.

It privileges the client that they will be the chief authority throughout the process and ensures them of obliging customer relationship service.

Well rounded brand strategy = Guaranteed sales

Brand Strategy

While deciding upon a brand campaign, the haunting question is, ‘will I get substantial sales from this campaign?’ Be sure of the money you invest in creating a brand. Here is how you can make the most of your investments in brand management and get guaranteed sales as well.

Go Social: For once one might skip their morning tea but one can never forget to check their FB and Twitter account. This is the magic of the social media sites. Further, FaceBook alone has over 550 million active users. Including FaceBook marketing in your brand campaign makes a lot of business sense. Combined with Tweeter marketing, you reach out to another 200 million people.

With a coherent social media campaign you can make your brand popular to millions on the social networking sites. More reach means more leads. Converting interested leads into sales becomes a lot easy then. A word of advice - get people talking about what they love (your product, of course). Don’t pitch your brand too hard, this will make them feel you are trying to sell to them forcefully.

Got it, Advertise it: Just got the latest collection in your store? Go advertising it on big banners, get eye-catchy flyers and send out impressive invites. Grab this opportunity to talk to your target audience about how your brand and brand strategy is different and delivers customer-centric solutions. You might consider pay per click advertising campaigns as well. This way you call attention to your store and get more footfalls which get converted into, you guessed it right, sales.

eDM: Electronic direct marketing has the best of both conventional marketing and modern internet-based marketing. eDM campaign has the personal touch of print marketing and the cost effectiveness of emarketing. Notify your specific customers of your special deals and new developments directly to each customer via strategically designed e-flyers. This increases web traffic almost instantly without spending a fortune. Remember, relevant traffic is one step way from sales.

If you think this all is very cumbersome, consider to partner with a brand management company. They will carry out a cohesive branding campaign and also assist you with your business’ changing requirements. This way you focus on doing what you are good at- your business and leave the hassles of branding to the experts.

Charles Elena Design specializes in brand strategy development for companies belonging to varied industries. It is an award winning brand management company. To know more about the company visit http://www.charleselena.com.au/.

A Brand Agency Needs Core Competencies in Multiple Media

A Brand Agency aims to develop a brand in-line with the brand strategy. The brand creative (graphic devices, key headlines, color and imagery) need to be consistent in execution for the strategy to take effect, to achieve this, an agency needs skill sets across online and print media.

If your company is sending out clean, consistent messages through multiple forms of media, the chances of engaging a customer through clear brand messaging is much greater.

Charles Elena Design is a creative multi-disciplined agency with expertise in both online and print media. Boasting a well-rounded team of brand strategists, corporate identity designers, web developers and designers and email marketers, Charles Elena has helped many Australian and International brands to achieve corporate goals through consistency of design.

The Method

As a multi-disciplined agency Charles Elena realizes that not every brand is the same. Our brand strategy experts carefully analyze past campaigns, customer and market data before building a brand architecture that takes into account the core message of your brand. Once the core message is developed, our strategy experts will then work on:

• Brand position in the market
• Current identity analysis (visual audit)
• Brand personality and tone

The master brand strategy

For companies with multiple products or services various master strategies can be utilized. This involves creating an overarching "master" brand look and feel, with sub-brands that have a unified "family" look in relation to the master brand. Our brand strategists work closely with creative corporate identity designers to ensure the message and display are consistent with business objectives.

Consistency of design

Achieving consistency of design amongst multiple advertising mediums can be a challenge when using different agencies for each media type. Luckily, Charles Elena Design is a multi-disciplined agency with a well-rounded team with expertise in both online and print media, including:

• Web design
• Web development
• Graphic design
• Email Campaign Management
• Banner ad and landing page creation
• Newspaper and magazine advertising
• Flyers and newsletters
• Annual reports
• SEO and SEM
• Internal templates and letters
• Copy-writing and editing
• Graphic Design Studio

In today's global marketplace, having a consistent and wide spread presence is rewarding. A company's ability to create positive and indelible impressions of its brand is critical for its survival. 'What does not meet the eyes doesn't get sold' and this is why you should choose a brand management company with a proven work record to establish your brand with our expert brand strategist.

Charles Elena Design has its domain expertise in developing brand strategy for start up companies, enterprises and corporate. We create lasting brand impressions for our client company with consistent brand campaigns. View our work samples on http://www.charleselena.com.au/.

5 Must Haves for Your Website Development and Design

1. Engaging content: Online sales are majorly content centric. If your website text fails to strike a chord with your visitors, you are definitely not getting their business. Key messages and call-for-action words should be highlighted to catch instant attention. Check the home page and landing pages on your website. Do they make up for a quick easy read? If no, then its time for a content make over.

2. Right CMS technology: A fashion e Store requires different set of functionality when compared with a real estate web portal. Based on these specific business requirements the CMS or content management system is chosen for website development. Right website development technology increases your sales potential. Say, you want to launch a new e Store. Choosing an open-source CMS for your website development will significantly cut down your launch to web time and you can start to make sales early. Further, you can integrate secured payment gateway and shipping modules as well. This will elevate the shopping experience on your e Store. Right web technology also helps web owners to manage their website's back-end smoothly.

3. Compelling visual hierarchy: Every element on a website is strategically placed to guide the eyes of the visitors towards a preferred goal. This is done so that the visitors form an intended perception of the website. Your website is an extension of your brand. An expert website development company knows it and can help you to make your website more interactive and engaging with HD graphics, nifty designing, videos and much more.

4. Seal of credibility: If you have won any awards or are accredited by a renowned authority, flaunt it. This will build a trust between you and your visitor. Remember, people do business with those whom they trust. Discuss with your website development company to have accolades on major landing pages or right next to your company's name on each page along with your home page URL as link on that.

5. Conversion points: Perhaps, you are not able to tap into high sales because there aren't enough conversion points to turn visitors into sales. Here's a quick example. Say, you own a wedding planning company and most of your business comes from your website. You can increase conversion points with 'add to wish list' option, post quick inquiry, ask for free quotes feedback from visitor and so on to garner more leads which eventually can be converted into sales.

Charles Elena Design is an expert website development company in Melbourne, Australia. We provide effective website development solutions for start-up firms, small companies and corporate. Get in touch with us on http://www.charleselena.com.au.

Web design Melbourne Trends and Opportunities

Web Design Melbourne

Web design is never a static culture – it is constantly updating, growing and moving with technological advances, social shifts and greater reliance on business intelligence. Many of these advances in technology are revolutionary, exciting new ways of moving closer to the customer, giving web design melbourne consultants the chance to engage directly with customers in mediums they prefer.

A website that was perfectly adequate 5 years ago may be lacking crucial functionality for today’s market, and therefore is at risk of losing valuable clicks to competitors. The following list describes some of the real trends in web design Melbourne over the past year.

Search Engine Friendly

Free advertising is a huge benefit. Free advertising on the first page of a Google keyword search is almost priceless, and should be the aim of all web design Melbourne consultants. More and more, companies and individuals are learning that search-engine friendly websites – with well research SEO keywords and linked phrasing – are worth their weight in gold. Organic, unpaid search engine listings can generate a huge amount of traffic, and should always be prioritised as a core business objective.

Always ensure that you are using a Content Management System that is SEO friendly, and research your keywords extensively before building them in to your text.

Social media Integration

It’s a fairly sure bet that you know more people with Facebook than without it. The same could almost be said about Twitter. The same could probably be said for your client base. The more exposure you have to current and potential customers through different media avenues, the better. Social media is a huge part of the online lifestyle, and Web Design Melbourne consultants that properly merge social and traditional online material are those that are winning more affection than their competition.

The hardest thing about social media for many companies is the loss of control – once a post is up, it can be commented about freely by the community, with both positive and negative feedback. To corporate citizens trained in PR, it can sometimes be tempting to jump in and administer the community with a heavy hand. This defeats the entire purpose of social media. Just wait – generally, the community becomes self-moderating with 80% positive and 20% negative contributors. Having your customers build their loyalty to an extent where they are commenting on, and defending your company’s products or services is absolutely priceless, and should be the core aim of web design Melbourne consultants.

Simplified websites and landing pages

Gone are the days where a simple link back to your home page from a Google ad would be sufficient to capture a lead. Simple, effective landing pages that display a product run down, as well as a short lead form (name, email address, postcode) garner the most positive amount of clicks to views. Don’t be afraid to experiment with landing pages – once you find a style that works, it can then be tinkered with to generate more sales and delight your customers.

Mobile and tablet websites

A rising percentage of users are now accessing the web from mobile and tablet style devices, with the number to reach parity with PC and laptop browsers over the next couple of years. Consequently, the number of customers viewing content and purchasing online whilst on the move is rising exponentially. Most modern web architecture platforms allow web design Melbourne consultants to build mobile and tablet sites right alongside regular pages for little to no extra cost.

Security

Security of databases and personal information is of paramount importance. You only have to look at the hacking of the Playstation network, or the infiltration of 200,000 Citibank accounts to observe just how crucial it is to properly secure all customer information. Web Design Melbourne consultants must ensure that all databases are protected by multiple layers of security.

In summary, current web trends are about moving closer to the customer, serving them streamlined, simplified content over every device they own.  New advances in mobile computing technology are putting an emphasis on quick loading, elegant and streamlined pages, with social media integration as standard. Chat with your local web design Melbourne consultant to find out more!