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| Web Design Melbourne |
Web design is never a static culture – it is constantly updating, growing and moving with technological advances, social shifts and greater reliance on business intelligence. Many of these advances in technology are revolutionary, exciting new ways of moving closer to the customer, giving web design melbourne consultants the chance to engage directly with customers in mediums they prefer.
A website that was perfectly adequate 5 years ago may be lacking crucial functionality for today’s market, and therefore is at risk of losing valuable clicks to competitors. The following list describes some of the real trends in web design Melbourne over the past year.
Search Engine Friendly
Free advertising is a huge benefit. Free advertising on the first page of a Google keyword search is almost priceless, and should be the aim of all web design Melbourne consultants. More and more, companies and individuals are learning that search-engine friendly websites – with well research SEO keywords and linked phrasing – are worth their weight in gold. Organic, unpaid search engine listings can generate a huge amount of traffic, and should always be prioritised as a core business objective.
Always ensure that you are using a Content Management System that is SEO friendly, and research your keywords extensively before building them in to your text.
Social media Integration
It’s a fairly sure bet that you know more people with Facebook than without it. The same could almost be said about Twitter. The same could probably be said for your client base. The more exposure you have to current and potential customers through different media avenues, the better. Social media is a huge part of the online lifestyle, and Web Design Melbourne consultants that properly merge social and traditional online material are those that are winning more affection than their competition.
The hardest thing about social media for many companies is the loss of control – once a post is up, it can be commented about freely by the community, with both positive and negative feedback. To corporate citizens trained in PR, it can sometimes be tempting to jump in and administer the community with a heavy hand. This defeats the entire purpose of social media. Just wait – generally, the community becomes self-moderating with 80% positive and 20% negative contributors. Having your customers build their loyalty to an extent where they are commenting on, and defending your company’s products or services is absolutely priceless, and should be the core aim of web design Melbourne consultants.
Simplified websites and landing pages
Gone are the days where a simple link back to your home page from a Google ad would be sufficient to capture a lead. Simple, effective landing pages that display a product run down, as well as a short lead form (name, email address, postcode) garner the most positive amount of clicks to views. Don’t be afraid to experiment with landing pages – once you find a style that works, it can then be tinkered with to generate more sales and delight your customers.
Mobile and tablet websites
A rising percentage of users are now accessing the web from mobile and tablet style devices, with the number to reach parity with PC and laptop browsers over the next couple of years. Consequently, the number of customers viewing content and purchasing online whilst on the move is rising exponentially. Most modern web architecture platforms allow web design Melbourne consultants to build mobile and tablet sites right alongside regular pages for little to no extra cost.
Security
Security of databases and personal information is of paramount importance. You only have to look at the hacking of the Playstation network, or the infiltration of 200,000 Citibank accounts to observe just how crucial it is to properly secure all customer information. Web Design Melbourne consultants must ensure that all databases are protected by multiple layers of security.
In summary, current web trends are about moving closer to the customer, serving them streamlined, simplified content over every device they own. New advances in mobile computing technology are putting an emphasis on quick loading, elegant and streamlined pages, with social media integration as standard. Chat with your local web design Melbourne consultant to find out more!
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