They provide skills and expertise in many different facets of advertising, such as media booking, graphic design, market research and web design, amongst other specialties. But what should you look for to ensure that you select the right one for your business? Read the guide below for some handy tips in selecting your next agency.
Size
A rule of thumb is to select the right size Advertising Agency Melbourne for your business. If you run a small to medium size business, it’s best not to go with a large agency. Their focus would be on the big brands such as Nike or Coca Cola, and may not have the niche expertise necessary for a smaller entity. Conversely, if you work for a fortune 500 corporation, it’s probably a good idea to find an agency large enough to cope with your needs.
What do you need?
Before selecting an advertising agency Melbourne, investigate your own business for large gaps that need filling. If you have a dearth of talented graphic designers in your company, or have relied on outsourcing the skill previously, try and select an agency that compliments your weaknesses. Many agencies offer more than one service – the more services you use from a single agency the higher you’re likely saving.
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Different advertising agency Melbourne offer different basic services to clients. Some focus almost exclusively on media bookings and dealing with TV, print, radio and outdoor suppliers. Others act as creative and branding agency, coming up with new concepts for campaigns and above the line marketing. Yet others may focus on video production, or re-branding, or market research. Select one that has core strength in areas you require.
Niches
Some advertising agency Melbourne businesses fill creative niches within the marketplace. Some are on the cutting edge of online viral advertising and social media. There are some others who specialize in guerrilla advertising and edgy creative branding. Try looking them up if you are looking for something a little more risqué to differentiate your brand from the pack.
Online
There is a whole new breed of advertising agency Melbourne that has cropped up over the past decade or so – the specialist online agency. Dealing with landing pages, traffic, web analysis, SEO and creative web content, these agencies are the go-to companies when your web traffic is dropping off or stagnant.
The most important part about selecting an Advertising Agency Melbourne is to find one that compliments your business and neutralises your weaknesses. If you can select an agency that fits your business requirements, you will find competing in the marketplace a much, much easier affair.
The most important part about selecting an Advertising Agency Melbourne is to find one that compliments your business and neutralises your weaknesses. If you can select an agency that fits your business requirements, you will find competing in the marketplace a much, much easier affair.
