Brand Strategy Must Never Go Out of Your Sight

Brand Strategy Development

In the last few decades companies have understood the value of a brand and its association with its customers with their progressive learning curves. They learned that brands are intangible assets and can increase and decrease in value reflecting its familiarity with its target consumers. Having a clear vision and complementing it with a powerful value chain is what one is required to do. But in the due course it is essential to revisit the basics of one’s brand and its association with its segment. Companies must either think of new ways to contribute to the brand or must integrate its value chain components in an efficient manner than before. This will please its customers giving rise to a whole new brand strategy for it to follow which it can use as an advantage in the future.

Samsung electronics was only limited with its dominance in the flat panel televisions but now it is a true global brand. The brand has expanded its reach from being stationed itself in the living rooms to the pockets of people with its range of android phones. People now recognize Samsung as a tough competitor to Apple, which helps its customers to share personal information with the best technology available in the market. Unlike those days, when the brand only hung in the wall broadcasting programs for few hours, it now enjoys a personal relation with its users helping them to make calls, play online games with their friends and stuffs that add value to human life in deeper ways. Samsung’s brand strategy was to clearly establish itself as an elite name in the electronics market and it did that utilizing its resources more effectively that it did before. The Interbrand global ranking for 2011 has evaluated Samsung at 17th spot among the brands with highest brand values. Samsung has also grown its brand value by more than 20% and is among the highest gainers in the 2011 Interbrand list. Samsung is defiantly one of the biggest brands from Asian markets in the present time.

As Samsung evolved and increased its brand value gaining respect, Nokia which used to be the leader in the phone market saw a staggering 15% fall in its brand value in the same year. Nokia failed to continue its tradition to remain the most user friendly phone maker. Nokia did not see the touch phenomenon heading its way and when it finally did it was too late. The current market of Smartphones now has lesser Nokia phones and that’s decreasing with each day. Nokia never anticipated that touch screens which were already existing in the market could hit its range of Smartphones like a thunder strike. Given Nokia’s technical knowhow, it can be assessed that Nokia could have made something similar to android powered Samsung phones or I-Phones but failure to anticipate and carry out a strategy to counter the surge from Samsung and apple reflected its lopsidedness with its brand strategy.

With time brands undergo changes and evolve. They put in their best resources to gain and retain customers. Although many fail in this process but those who succeed are found to have maintained their close connection with their customers with time.

Charles Elena Design is an award winning web design studio in Melbourne specialized in defining for corporate branding, brand development and brand management related services. Visit http://www.charleselena.com.au for brand management services of the highest standard.

Well rounded brand strategy = Guaranteed sales

Brand Strategy

While deciding upon a brand campaign, the haunting question is, ‘will I get substantial sales from this campaign?’ Be sure of the money you invest in creating a brand. Here is how you can make the most of your investments in brand management and get guaranteed sales as well.

Go Social: For once one might skip their morning tea but one can never forget to check their FB and Twitter account. This is the magic of the social media sites. Further, FaceBook alone has over 550 million active users. Including FaceBook marketing in your brand campaign makes a lot of business sense. Combined with Tweeter marketing, you reach out to another 200 million people.

With a coherent social media campaign you can make your brand popular to millions on the social networking sites. More reach means more leads. Converting interested leads into sales becomes a lot easy then. A word of advice - get people talking about what they love (your product, of course). Don’t pitch your brand too hard, this will make them feel you are trying to sell to them forcefully.

Got it, Advertise it: Just got the latest collection in your store? Go advertising it on big banners, get eye-catchy flyers and send out impressive invites. Grab this opportunity to talk to your target audience about how your brand and brand strategy is different and delivers customer-centric solutions. You might consider pay per click advertising campaigns as well. This way you call attention to your store and get more footfalls which get converted into, you guessed it right, sales.

eDM: Electronic direct marketing has the best of both conventional marketing and modern internet-based marketing. eDM campaign has the personal touch of print marketing and the cost effectiveness of emarketing. Notify your specific customers of your special deals and new developments directly to each customer via strategically designed e-flyers. This increases web traffic almost instantly without spending a fortune. Remember, relevant traffic is one step way from sales.

If you think this all is very cumbersome, consider to partner with a brand management company. They will carry out a cohesive branding campaign and also assist you with your business’ changing requirements. This way you focus on doing what you are good at- your business and leave the hassles of branding to the experts.

Charles Elena Design specializes in brand strategy development for companies belonging to varied industries. It is an award winning brand management company. To know more about the company visit http://www.charleselena.com.au/.

A Brand Agency Needs Core Competencies in Multiple Media

A Brand Agency aims to develop a brand in-line with the brand strategy. The brand creative (graphic devices, key headlines, color and imagery) need to be consistent in execution for the strategy to take effect, to achieve this, an agency needs skill sets across online and print media.

If your company is sending out clean, consistent messages through multiple forms of media, the chances of engaging a customer through clear brand messaging is much greater.

Charles Elena Design is a creative multi-disciplined agency with expertise in both online and print media. Boasting a well-rounded team of brand strategists, corporate identity designers, web developers and designers and email marketers, Charles Elena has helped many Australian and International brands to achieve corporate goals through consistency of design.

The Method

As a multi-disciplined agency Charles Elena realizes that not every brand is the same. Our brand strategy experts carefully analyze past campaigns, customer and market data before building a brand architecture that takes into account the core message of your brand. Once the core message is developed, our strategy experts will then work on:

• Brand position in the market
• Current identity analysis (visual audit)
• Brand personality and tone

The master brand strategy

For companies with multiple products or services various master strategies can be utilized. This involves creating an overarching "master" brand look and feel, with sub-brands that have a unified "family" look in relation to the master brand. Our brand strategists work closely with creative corporate identity designers to ensure the message and display are consistent with business objectives.

Consistency of design

Achieving consistency of design amongst multiple advertising mediums can be a challenge when using different agencies for each media type. Luckily, Charles Elena Design is a multi-disciplined agency with a well-rounded team with expertise in both online and print media, including:

• Web design
• Web development
• Graphic design
• Email Campaign Management
• Banner ad and landing page creation
• Newspaper and magazine advertising
• Flyers and newsletters
• Annual reports
• SEO and SEM
• Internal templates and letters
• Copy-writing and editing
• Graphic Design Studio

In today's global marketplace, having a consistent and wide spread presence is rewarding. A company's ability to create positive and indelible impressions of its brand is critical for its survival. 'What does not meet the eyes doesn't get sold' and this is why you should choose a brand management company with a proven work record to establish your brand with our expert brand strategist.

Charles Elena Design has its domain expertise in developing brand strategy for start up companies, enterprises and corporate. We create lasting brand impressions for our client company with consistent brand campaigns. View our work samples on http://www.charleselena.com.au/.